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The most effective BI environments are so tightly interwoven within targeted business processes that business users can readily act upon their findings. While this places significant demands on the BI environment it also emphasizes the need for flexibility on the part of the business processes.
The need to provide personalized, contextual access to relevant information supports timely, point of work action (versus reaction).
Providing consolidated and integrated information enables detailed fact-based decision making where enhanced analytical capabilities lead to business knowledge, insight and action.
To improve the timeliness, efficiency, usability and access to valuable and relevant information depends on the effective delivery of data. BI involves the analysis of information across the organization to support proactive and fact-based decision making, and actions through the effective dissemination of the right information, with the right level of detail, to the right person, at the right time to enable and support the right form of analysis.
Simply put, BI is about developing insight about the business that is achieved by applying specialized and in some cases unique tools against data in an appropriate form that is available on a timely basis in:
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Turning Data Into Action
Real-time embedded analytics to support operational 'in the moment" decision making
Detail to support pattern and trend analysis and overall business performance management
Combination with 3rd party data to predict and influence outcomes and optimize scenarios
Successful Business Intelligence is about much more than Technology